Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!" Published June 11, 2018 Advertiser Reese's Advertiser Profiles Facebook, Twitter, YouTube Products Reese's Peanut Butter Cups Tagline Tell me the meaning of "not sorry" in that Reese's peanut butter cup ET, ranked No. Given all of the facts we can make a lot of assumptions. A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. Last year, 14% of consumers said the same. Some Other Stuff That Could Tickle Your Fancy , Assuming Your Fancy Is Remotely Ticklish, An Attempt at a Damning Critique of John Cena Timed After This China/Taiwan Incident When its Easier to Hate On Him. If you're already a paid subscriber, please sign-in. A self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. This commercial introduces the new Pieces Big Cup - a combination of the two candies. Password Reeses chooses to leave it up to the public to be mindful of their surroundings and treat their fellow man, especially those afflicted with the allergy, with courtesy. I thought that was cute bc yes u put one in front of me even in a non food selling establishment and i will suddenly want one. Cookie Notice Reese's Not Sorry Campaign How do you increase sales for the most sold candy in America? Melissa Locker is a writer and world renowned fish telepathist. Another, launched in late Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. REESE'S PIECES Peanut Butter Candy, 9.9 oz bag. Reeses is done pretending, they say if you dont like it you can leave and I find it to be quite refreshing. The people of course are only met with the same copy and pasted response that tells them how sorry they are, yada yada, but were gonna continue to infinitely manufacture these. My MAGA cousin does this not sorry crap on Facebook all the time. | 2 p.m. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. It would work in an old Clint Eastwood western. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Not sorry. The step-father of all peanuts, Reeses. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Of course, one was eating chocolate and the other was eating peanut butter. The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. No one wants a THIN Reeses peanut butter cup! Reddit and its partners use cookies and similar technologies to provide you with a better experience. I have thrown chocolates in the face of a loved on on Valentines Day for not being the heart shaped Reeses. Comparing these commercials to old westerns is unfair to the westerns. Is this simply a new direction for the company to generate sales? Undoubtedly there were estranged individuals who took this idea too far and too literally and have done nothing but make their lifes mission to take down the father of all peanuts, well actually I guess that would be the Planters man. Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. AdWatch: Reeses / Not Sorry - Decisions - YouTube How do you increase sales for the most sold candy in America? Reese's Peanut Butter Lovers makes waves with US Olympic - FoodSided Reese's Commercial 2021 - (USA) - YouTube As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. With every holiday for the last few years Reeses has taken it upon themselves to be bold with their advertisements. Much the same way that fans will be forced to double up on Thin Peanut Butter Cups, Reeses is doubling down on the controversial new product. Reese's Not Sorry Campaign - WNW - Working Not Working Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. "I kinda like it. Optimize TV Ad Spend With Q1 2023 Insights. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. REESE'S Big Cup with REESE'S PUFFS Cereal Milk Chocolate Peanut Butter Cup, 1.2 oz. Not Sorry, in the age of public apologies, are words we seldom hear. In what is certainly a hacky comedic bit by now, for years past people would joke about how pathetic it is to be killed by a nut, as if they asked for or had any say in the allergy. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. (56) Buy Now. In the past 30 days, commercials featuring Will Arnett have had 540,984 airings. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. Scan this QR code to download the app now. What a stupid slogan. Were not sorry we know exactly what were doing. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . Reeses hired Will Arnett as their new spokesperson. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. Several different Reeses #NotSorry TV spots, from Anomoly, have aired to date. Reese's | Not Sorry Dylan Ostrow Not sorry. Thats significantly higher than the 20% who In comparison, the Hersheys brand has a current ad awareness score of 24%, versus 20% at By using iSpot.tv, you accept our, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose'. Table of Contents show Why do Reeses ads say not sorry? Were not gonna stop. We know its really easy to make people want a Reeses you can basically show someone a cup and boom, theyll crave a peanut butter cup (this is fact). It hires Will Arnett and starts shouting at the television and tells everyone they arent sorry. Get the free daily newsletter read by industry experts. By using our website you agree to the use of cookies as described in our. The original incarnation of Reese's #NotSorry was a response to the campaign "Sorry, I Was Eating a Milky Way" launched by competitor Mars in 2012. New comments cannot be posted and votes cannot be cast. Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. Reeses.. This is a much smarter commercial because the Snickers satisfies the problem, it doesnt create it, like the Milky Way. Reese's Cups I 'Ridges' Commercial I #NotSorry - YouTube By using iSpot.tv, you accept our. one. Featuring top industry speakers including: Will Critcher - Death By Coffee, Director, Acquisition, Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria, Feeling Anxious? ), the company is fully embracing the underlying cheekiness of its #NotSorry ad campaign, and it remains adamantly unapologetic about the product. Reeses Peanut Butter Cups are an iconic Halloween treat, often ranked No. turn the lights off and keep them to yourself, instead of giving them out to trick-or-treaters. It was big on Twitter back in 2010. "The dribbling musings of a second rate wit.". This is obviously a cry for help because later on in the movie another twist would have them not even be the murderer, the outbursting was due to some other unattended life trauma, but they take the wrap anyway because they felt it deserved. ET, Webinar Currently, If Mr. Peanut has sounded familiar to you in Planters' recent commercials, there's a good reason for that: the ads are voiced by none other than actor Bill Hader, of SNL fame and Barry acclaim. also represents a 10-points increase in awareness since June 1. Is Seth Rogen the voice of Reese's? - AdvertisingRow.com They are perfect, popular, endearing, and plainly the best, who would suspect them for anything? But Hersheys and sibling Hersheys Company brand Reeses will both be getting plenty more exposure over the next several weeks The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Were not sorry we know exactly what were doing. The sufferers are not at all to blame, but it would be a hard disputed to claim that the rise in cases of this allergy did not shift the trajectory of daily life in these United States. month. But then, the movie nears closer to its third act, more people have died, the suspect pool is draining, and Reeses remains. Seth Rogen is believed to be the voice behind the Hersey's chocolates commercial, but not Reese's controversial Peanut Butter Cupcake flavour advertisement, which was banned from television. For more information, please see our Fast Company & Inc 2023 Mansueto Ventures, LLC, Reeses doesnt care what you think about its thin peanut butter cups. We are sick of backing down to these people who do nothing but complain, we can be sympathetic to the peanut allergy sufferers, but what about the outnumbering populous that lives for the candy cup? Cookie Notice I own and sleep beside a plush Reese (not a commander cup, yikes [google at your own risk]). Taking the underrated Take 5 bar and rebranding it with Reeses, geniuser. this time last year, reports YouGov. Reese's Peanut Butter Lovers and Chocolate Lovers Cups TV Spot, 'They're Back'. I know my way around a Reeses and their brand and I take them very seriously. Can someone seriously give me an explanation. Reese's doesn't care what you think about its thin peanut butter cups Why do they say not sorry Reese's? | Dependable But I know Reeses, there has to be a good reason for them to deviate so acutely, so I did some digging and thinking. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. 1st and Long: A Review of the Movie Blonde, Elderly Mother Makes Grave Mistake When She Assumes TV-MA is Meant for Mothers, Blake Lively Torn Between Pride of Husband Owning a Wireless Network and Embarrassment of Having to Use Mint Mobile, HIV Prevention Drug PrEP Hires DaBaby as New Spokesman, Netflix Takes Hit Amidst Coronavirus Crisis. At the end of the ads, [] Guess theyre feeling sassy for coming up with a way to charge customers the same amount of money for less productunlesstheyre planning to charge 40% less. June, spotlights the new Reeses Pieces Cup. Archived post. Adding pieces to the cup, genius. We created a new campaign and gave the brand a voice: Not Sorry. HERSHEY, Pa., April 12, 2021 /PRNewswire/ -- It's nearly 100 Days from the long-awaited, much-anticipated Olympic Games Tokyo 2020 and the Reese's brand is proud to announce the Ultimate Team. Im sure innumerable. One launched in mid-June teases viewers with close-ups of a Reeses cup, with a voiceover voice promising OK, well How do you make an ad so bad that it makes me NOT want to buy it???? They are the character in the murder mystery who it definitely cant be. I check back every day to look for new content and it's usually good for at least half a chuckle.". (we don't. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. 2017 GMC Acadia TV Spot, 'The Next Generation . By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. 2017 GMC Acadia TV Spot, 'The Next Generation of SUV Has Arrived' Song by The Who [T2], Bank of America Merill EdgeTV Spot, 'Born to Invest' Song by Billy Joel, Teenage Mutant Ninja Turtles: Out of the Shadows, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose', This site uses cookies to provide you with a great user experience. Is it a cry for help, or is it a cover up? What the hell is it even supposed to mean?? ______Watch more ads like this one: https://thinkmonsters.com/speakinghuman/media/videos/adwatch/Join us on social media:Facebook: https://www.facebook.com/SpeakingHumaInstagram: https://www.instagram.com/speakinghumTwitter: https://twitter.com/Speaking_HumanThe Speaking Human Podcast: https://itunes.apple.com/us/podcast/s The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. Hersheys has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. | 3 p.m. How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. The famous slogans, Two great tastes that taste great together and How do you eat a Reese's? Literally just every ad for Reese's Not Sorry campign. So we launched with a new tagline and mantra: "Not Sorry." An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's. We're not sorry we know exactly what we're doing. Jargon The Website // Jargon The Website uses fabricated names in all of its stories, except in cases where public figures are being satirized. EXCLUSIVE: Nora Hannons House Fires Back! Reese's TV Commercials - iSpot.tv The combination of peanut butter and chocolate will (probably) go down in history as one of the single greatest inventions in human history So when we were asked to relaunch the most popular candy brand (which does nearly $2 billion in sales annually) we decided to lean into the confidence that comes from being the best. What is Reese's slogan? - Foodly Thins are 40% thinner than your regular Reeses, meaning youre getting 40% less chocolate, less peanut butter, and sure, fewer caloriesuntil you eat the entire bag in a fit of anxiety eating. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. REESE'S Peanut Butter and Chocolate Candy | HERSHEY'S How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. Mars brand M&Ms recently debuted its first Halloween campaign in 11 yearsto run across TV, digital and print. The "Not sorry" slogan from Reese's commercials. #NotSorry Campaign Paying Off For Reese's - MediaPost No one was asking if they were sorry or what they werent sorry for, they just confessed. Reese's "Sorry, not sorry" : r/CommercialsIHate - Reddit The higher number of people seeing ads and talking about the brand is contributing to the rise in purchase consideration. Reeses is the greatest candy on the planet. (229) Buy Now. originated in marketing campaigns for this candy. Reeses is no longer interested in their past persona. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. And the newest innovation, Reeses with pretzel bites, geniusest. They want to be bold, unapologetic, and unexpected.