NASCAR 2018 TV Ratings - ESPN Please have NASCAR contact me ..Im serious.. While NASCAR consistently ranks at or near the top of weekend viewership for all sporting events, the decline in raw numbers comes at an inopportune time. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. If you are an admin, please authenticate by logging in again. Are you interested in testing our business solutions? Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. But part of that record television deal was the fact that there were going to be more races on cable, with FS1 coming in and NBC Sports pushing NBCSN. When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. Year-over-year viewership this season has been down every step of the way. This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. The NFL is going to have a game exclusively on Amazon; IndyCar is going to have a race exclusively on Peacock. It's also down from March 2019 numbers. Jordan Bianchi is a motorsports reporter for The Athletic. As a Premium user you get access to the detailed source references and background information about this statistic. And I feel like were peaking at the right time, for sure. It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. Ill tell you ratings: We would do about 0.9 to a 1.0 to a 1.1 for midweek races (on cable) on a Wednesday, and theres a lot of stress on the industry to do that Sunday-Wednesday-Sunday model. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Steve Phelps said, We are going to have our most successful year on TV, weather permitting, that weve had in a long, long time. Hes very bullish on 2022 and where he thinks the ratings are going to be. Daytona 500 Ratings History (1979-present) - Sports Media Watch FedEx might not like, but at least you could fill that big booth on ur podcast. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? In 2013, the sport averaged 16.65 million viewers in the Daytona 500 which is now halfway through something that is not pleasing. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. Looking at the change of viewership from a 1 oclock start time to a 3 oclock start, it seems almost silly not to cater to that audience where you have a bigger opportunity for growth. The news sort of heads downhill from there. And Id say our perception as a property has been turned on its head over the last two to three years. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. Those numbers of course, dont tell the entire story. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. . Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. Related: Phoenix race results from March 13, 2022 (NASCAR Cup . Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline We have 36 races after Phoenix to model out our network numbers before they start to plan for the 2023 (negotiating) rights cycle. It brought a household rating of 2.33 for FOX. I think theyve been really great partners. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. NASCAR viewership numbers are out; outscores all other sports but itself. Certain segments of fans, and media, began to cry that sky was falling. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Is NASCAR the Most Watched Sport in America? | Sports Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. (Photo by ISC Images & [+] Archives via Getty Images). One of them is the overall viewership across the entire season while the other remains the final 10 events when each of them matters even more. NASCAR bracket? Is Denny Hamlin's tournament idea a good one? You bet! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. Please logout and login again. Where does NASCAR sit in the viewer landscape? On ratings, streaming The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. In some ways the Recession came at a most inopportune time for sports TV. Chart. The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Daytona 500 ratings history (1979-present), 1979-2004 numbers from Sports Business Daily. Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. The ESPN and ABC broadcasts increased 26% and 8% respectively . This will flip essentially in 2022; 19 races will be on a network and 17 races will be on cable. Plus, if NASCAR carries this momentum into the 2023 season, everything will be up again. Every FOX race that can be compared to last year has posted an increase in ratings and viewership; the lone race on FS1 (Martinsville) declined. You may opt-out by. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. Brilliant. Part of it is just because of the changes in the media environment, those network windows are more important. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. Find your information in our database containing over 20,000 reports. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. data than referenced in the text. We will be a linear TV property, traditional TV property, through 2024. If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. ET; it will have a start time of 3 p.m. next year. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. If we were to run a typical race at 1 p.m., were going to get about 10 percent fewer viewers at 1 p.m. than we would at 3 p.m. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. NASCAR at Dover: Free live stream, TV, start time for postponed race Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. Business Solutions including all features. Published by Statista Research Department , Dec 8, 2022. Home Daytona 500 ratings history (1979-present). There is only up to go from here and that is a good thing. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Without this postponement, NASCAR's average viewership is up 3% in 2020. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? Has either Fox or NBC indicated that theyre interested in re-upping? Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). Reflecting on seven years back, it's clear that NASCAR Cup Series is slowly losing viewership in its circle but gaining more popularity than other sports. Feel free to sort the table by column, or if you'd like to compare races at a certain track, television network or any other metric against other races with that same metric, simply type it in the search bar above the chart and your chart will be limited to just those races. Delaware is in its third year with just one . Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. Last year, Indys start time was 1 p.m. So if you think about where we were in 2018, when we started to make a number of the systemic and seismic changes to the industry between bringing NASCAR and ISC together and SMI going private, I think if you think about where we were in 2018 following a wave of driver retirements Jeff Gordon, Tony Stewart, Dale Jr. that certainly had an impact on viewership. And thats with a rain-impacted Daytona 500 in 2021. This year's race at . On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. When we go up against the NFL on a cable race, were usually in a 1.3 to 1.4-1.5 range. ET Herbst is tasked with putting the puzzle pieces together made all the more challenging because NASCARs current contracts with Fox Sports and NBC Sports expire at the end of the 2024 season, setting up pivotal rights negotiations that will begin in the spring of 2023, shaping NASCARs direction in both the short and long term. NASCAR TV ratings were once the darlings of the sport. I think race lengths is one of those topics that we do discuss internally and well take a hard look at that just like we do everything. Certainly, theres not a lot of sports properties that are on our scale that can tell that story. They are now just one part of a bigger picture: one pixel of a screenshot. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. So that's household using televisions. Show publisher information There are also financial tradeoffs to that as well. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. I think youll continue to see a premium on those network windows from the team side. Are you interested in testing our business solutions? Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. Nascar Cup and Xfinity Series Deliver Viewership Gains Across Nbc Then you can access your favorite statistics via the star in the header. Saturday's NASCAR Xfinity Series race was shown via FS1. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). NFLX The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. NASCAR: Why are TV ratings down this year? Vote in our poll, here! Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. Surprisingly, NASCAR has also outshined other sports. As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Because that race is so large from a viewership perspective, youre talking about nine million viewers. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. I think were really well-positioned both today and going into the rights discussion in 2023. They did not find their way into the 2022 schedule. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. Gone are the days when a fan would tune in to a broadcast or cable channel to see their favorite sporting event or teams, as many leagues around the globe have signed rights fees with streaming platforms like ESPN+, Amazon, Peacock, Paramount+ and a plethora of others. NASCAR has officially returned to pre-COVID-19 pandemic numbers and no matter how it is spun, this is a fantastic situation for the sport. Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. These Are The Reasons Why NASCAR Is Losing Fans - HotCars Its certainly healthy in terms of eyeballs, Hebrst said. It has slowly grown, winning the hearts of many and keeping them glued to the screen until the action is done. June 16, 2022. I dont think that commentary on a broadcast booth or a studio show is something that is unique to NASCAR. NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for According to SMW, the Cup Series finale from Phoenix averaged a 1.95 rating/3.21 million viewers on NBC, up 4 percent in ratings and 5 percent in viewership from last year (1.9, 3.06 million), when it became the championship race for the first time. Every single playoff stretch since the 2014 season has seen a decrease in viewership. working with us to tweak the distribution as needed. Related: NASCAR intends to continue the charter system beyond 2024. This statistic is not included in your account. Opinions expressed by Forbes Contributors are their own. Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. Show sources information NASCARs popularity is down and the ratings reflect it. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. NFL Draft viewership rebounds from last year - Sports Media Watch That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. The truth was of course far from that. We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. That's the first time in a decade that that has happened, Hebrst said. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. However, the 2022 season represented very notable numbers. It was not a great race. Too many breaks in the race for me to keep watching. Last year's fifth race, which took place in Phoenix six days earlier . Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. 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